Pitch Videos
Description
A couple of pitch videos I've done. One for a skin care brand headquartered in Paris. The other for a bank.
Fields
Advertising, Copywriting, Creative Direction
Date
2011
Other Projects
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RainX
Paul Asao and I did this spot for Cramer Krasselt and their client, RainX.
2013
Advertising, Copywriting
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John Hancock TV
The original Real Life, Real Answers for John Hancock was one of the most awarded and influential campaigns in advertising history. But 10 years later, the brand had evolved. Hancock was becoming known as much for its investments as insurance. It was time for the campaign to evolve as well.
2011
Advertising, Copywriting, Creative Direction
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Cadillac
After being involved with BBH's winning Cadillac pitch, it was kind of a bummer when the agency lost the account to Fallon. I was totally psyched when Bruce Bildsten at Fallon asked me to help develop TV for the launch of the new CTS Coupe. Director, Nicolai Fusilig, did an amazing job with the concept. You can check out Fallon's making of film here. http://www.youtube.com/watch?v=Zn52gSxmtbA
2011
Advertising, Copywriting
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Branded Content
A series of short films I did for The Responsibility Project, a social engagement campaign that explores the sometimes ambiguous meaning of doing the right thing. I was executive producer and also co-wrote the screenplay for Father's Day, a Silver Lion winner at Cannes in 2010.
2011
Advertising, Creative Direction, Film
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Brands
A sampling of some of the hundreds of brands and ad agencies that I've worked with.
2011
Advertising, Branding, Marketing
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Interactive/Experiential
A pretty cool transmedia campaign I conceived and scripted for Taos Ski Valley in New Mexico.
2011
Advertising, Multimedia, Virtual World Design
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Liberty Mutual TV
The TV component of a campaign I did for Liberty Mutual grounded in the idea of personal responsibility and that more or less spawned The Responsibility Project.
2011
Advertising, Copywriting, Creative Direction
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Liberty Mutual Print
Creative credits on this multi award winning campaign go to Tim Cawley and Kevin Daley. I was the Creative Director.
2011
Advertising, Creative Direction
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Akva
A campaign I did with art director, John Doyle, for Akva Icelandic Spring Water.
2011
Advertising, Copywriting, Creative Direction
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National Association of Atomic Veterans
For years, the Veterans Administration refused to accept that military personnel who were exposed to nuclear fallout as a result of the atomic testing we did in the 1950's were afflicted with all types of cancer. John Doyle and I did this campaign that was specifically targeted to Congress in an attempt to raise awareness and to enable the victims and their families to receive full benefits.
2011
Advertising, Copywriting, Creative Direction
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Dunham
The Dunham Boot Company is one of the oldest work boot brands in America. The original yellow boot, they are antithesis of pretense. This campaign which I did with art director, John Doyle, was conceived to convey a uniquely American work ethic embodied in the brand.
2011
Advertising, Copywriting
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BOSU
A campaign I did with Dan Bryant for Brown Shoe Company in St Louis. The Bosu shoe is designed by the same people who came up with the Bosu exercise ball.
2011
Advertising, Copywriting, Creative Direction
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Endorsements
A few endorsements from some of the agencies and clients I've worked with.
2011
Advertising, Copywriting, Creative Direction
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Beretta
Not a big fan of guns, but the fact that Beretta is the official sidearm of our military, it kind of made it okay with me.
2011
Advertising, Copywriting, Creative Direction
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US Trust/ Bank of America
I include this campaign more for the insight that led to it than the campaign itself. As it turns out, most of the wealth in the United States was created in a single generation, with most of the really wealthy having grown up in the middle class. Think Zuckerberg. Think Gates. File under The Millionaire Next Door.
2011
Advertising, Creative Direction, Television
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Kalebodur
A print campaign I did for Istanbul agency, Modiki, and its client, Kalebodur, the leading brand of paint in Turkey.
2011
Advertising, Copywriting, Creative Direction
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Kennedy Space Center
After 30 years, NASA was retiring the space shuttle. Kennedy Space Center wanted to honor the historic chapter in space travel with a commemorative book celebrating The Summer Of The Shuttle.
2011
Advertising, Copywriting, Creative Direction
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National Warplane Museum
Jamie Mambro was my partner on this campaign. His dad flew a B-24 Liberator in World War 2. Incredible what these guys went through, even the ones who came back in one piece.
2011
Advertising, Copywriting, Creative Direction